Is the trade opportunity really ready?

A promising opportunity is not always executable. Start with five questions that bring product, market, counterparty and commercial terms into one frame.

An opportunity looking exciting does not mean it is commercially ready. The first assessment must put the right product, buyer, verifiable counterparty and workable terms on the same table.

This checklist continues the second Instagram post. If one answer is unclear, complete the missing evidence before making a decision.

Five questions before you decide.

These questions do not decide whether an offer is good or bad on their own. They make missing information and the next research step visible.

01

Is the product clear?

If specifications, quality level, packaging, minimum order and intended use are unclear, offers cannot be compared.

Product definition and specification
02

Are the market and buyer clear?

Target country, buyer type, demand signal, competition and market-entry conditions must come from research, not assumptions.

Target market and buyer profile
03

Has the supplier been verified?

Capacity, production reality, quality standard, documents, track record and delivery ability must be checked together.

Verifiable counterparty
04

Can the commercial terms be compared?

Price alone is not a decision. Payment, delivery, documents, logistics, currency and risk must be assessed together.

Comparable offer
05

Is the next step clear?

The owner and timing of the next step—sample, RFQ, verification, negotiation or pilot order—must be clear.

Executable action

Is the gap data or coordination?

If the product and market are clear but the supplier, documents, offer or delivery model are not, the issue is more than price research. Verification, comparison and coordination need to be handled together.

Let’s discuss the next question on Instagram.

Which of these five points creates the most delay in your work? Return to the Instagram profile to share your answer or see the next post.

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